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Rewrites and re-layouts, tested against the data.
Hero copy, page structure, CTAs, and form UX, designed against the analytics rather than the loudest opinion in the room. StoryBrand framework analysis on the messaging side; in-house UX designers on the layout side.
01Why it matters
The loudest opinion in the room is usually wrong about the homepage.
Most website copy gets written once by whoever was available, lands in a CMS, and stays there forever. Most page layouts get designed by committee, ship in a launch, and never get touched again. CTAs say what they said the day the page went live. Forms ask for fields nobody remembers requiring.
Meanwhile, conversion data is sitting right there showing exactly where visitors hesitate, where they leave, and which version of which page produces more leads. Most teams don’t connect the two. They redo the homepage when someone gets a strong opinion about it, ship a redesign that feels better, and find out three months later that conversions are flat or down.
02What it does
StoryBrand on the messaging, in-house designers on the layout, data on everything.
We rewrite hero copy, restructure pages, redesign CTAs, and rebuild forms based on what the analytics actually shows is broken. On the messaging side, audits use the StoryBrand framework explicitly: we map your messaging hierarchy against the seven elements (character, problem, guide, plan, call to action, failure, success) and produce concrete rewrites.
On the layout side, in-house UX designers do the page audits and design work, not an outsourced freelancer who has never seen your industry. Findings get presented in writing with priority and effort estimates, and most changes ship as a test so we know whether they actually worked before they become permanent.
03How it helps
Your top five pages become a living set that gets better every month.
Your highest-traffic pages stop being whatever made it through the last launch. They become a living set of pages that get better every month, with every change documented and tied to a measurable result.
For most clients, three to four months of focused UX and messaging work on the top five pages produces measurable conversion improvement on every one of them. Sometimes a single rewrite (a hero, a pricing page, a thank-you flow) more than pays for the year’s engagement on its own.
04Specifics
What’s in the engagement
- StoryBrand framework audit on your messaging hierarchy: character, problem, guide, plan, call to action, failure, success
- Hero copy and headline rewrites informed by what visitors search for to reach your site
- Page structure changes (above-the-fold reordering, section length, mobile flow) on the pages that get the most traffic
- CTA copy and placement testing: not just colors, the actual words and the actual sequence
- Form UX: fewer fields where data says you don’t need them, better validation, smarter defaults
- Trust signal placement: reviews, logos, certifications shown where visitors actually look
- A/B tests on the pages that get enough traffic to learn from, before/after measurements on the rest
- Written findings with priority and effort estimates, presented inside your portal and in revenue alignment
Want a StoryBrand audit of your top five pages?
Book a discovery call. We will walk your messaging against the framework and recommend the rewrites that would move conversion.