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30+ hours of strategy & build
Enough capacity to ship a real quarterly roadmap, not just react to what broke this week.
PlansPerformance
Performance
A senior team and 30+ hours a month of strategy and build.
A senior team focused on your site: deep analytics, experiments and improvements, bi-weekly alignment meetings, and the engineering hours to ship it.
Why Performance
Why Performance treats your website like a real revenue channel.
Performance is for organizations where the website is a major revenue channel and the business has the volume and the operations to support a deeper engagement. At 30+ hours per month, you are not buying a retainer, you are buying a small senior team that has the bandwidth to execute against a real quarterly roadmap.
Bi-weekly meetings replace the monthly cadence so decisions do not wait. A quarterly strategic roadmap replaces the month-to-month patching cycle. ADA compliance, deep analytics, and a written priority response SLA come standard. This is the plan businesses move to when website revenue is too important to leave to ad-hoc work.
Bi-weekly alignment
Faster decision cycles when the website is your primary revenue channel.
Quarterly strategic roadmap
Planning that looks forward 90 days, not just at next month's punch list.
ADA compliance program
Audits + monthly remediation, documented so you can respond confidently to any demand letter.
What is included
Every category, in detail.
Strategy & Execution Hours
- 30+ hours of time per month
- Strategy, design, development, content, and SEO
- Quarterly strategic roadmap and prioritization
Revenue Alignment Meetings
- Bi-weekly meetings with your account strategist
- Goals review and revenue assessment
- Conversion and SEO recommendations with written follow-ups
Deep Analytics
- Custom GA4 events and dashboards
- Quarterly analytics audit
- Conversion funnel analysis
Website Maintenance & Security
- Everything in Growth, prioritized
- Premium uptime & monitoring
- Priority response SLA
Performance Optimization
- Continuous performance tuning
- Core Web Vitals monitoring
- Mobile-first improvements
ADA Compliance Program
- Regular ADA audits
- Monthly remediation of accessibility issues
FAQ
Common questions about the Performance plan.
What does "priority response SLA" actually mean?
Same business day response for non-urgent items, same hour response for urgent ones during business hours. Documented in your contract so it is enforceable, not a promise.
Is a bi-weekly meeting too much?
It depends on the pace of your business. For clients with active ad campaigns, weekly content publishing, or seasonal cycles, bi-weekly is right because monthly is too slow to react. For more stable operations, you can flex to monthly without changing the plan price.
What about new builds or major redesigns?
Included up to a point. Significant new builds (a redesign, a new product line, a major migration) typically get scoped separately so the recurring engagement stays predictable. We will tell you when something crosses that line.